Monday, January 29, 2007

Monetize Through Advertising

From the start, I intended to make money with My Wealth Builder. Google Adsense offers a simple and efficient way to use advertising. Once one registers for and is approved for Google Adsense, contextual advertising will be directed to your blog site. Contextual advertsing is advertising that is customized to your site based on content.

Here are some brief guidelines to consider with Google Adsense:

Do not click on your own ads. Or have anyone you know click on your ads. This violates one's agreement with Google and amounts to click fraud. To note, I believe that Google can track which IP addresses click on an ad and it is easy for them to identify pattern which are not "normal." If one does this, Google will ban your blog from Adsense. And Adsense is currently the best contextual advertising medium. In fact, if someone you know is aware of your blog, tell them " Do not click on the ads."

Use the largest ad blocks and place them at the end of a post. Several blogs on optimizing Adsense results recommend using the 336 X 280 rectangle with blended colors for the best results. I have had good result with this layout. I also like to use the 160 X 600 skyscraper with complementary colors in the sidebar.

Eliminate spam ads. There are many spam sites that have unrelated ads to your site. The ads take up room for the ones that may be more related to your site. A service called AdBlacklist.com can help you screen out these unrelated sites using the Adsense ad filter.

Increase the traffic from search. Regular readers usually do not click on ads, unless the purpose of our site is to evaluate or sell products. People who are the most interested in ads are those that are searching for information or products which they may be interested in purchasing.

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